When talking about the cell phone industry almost everybody may think that male users are the first to buy advanced mobile technologies or apps. But new studies have suggested that the power users and buyers of the mobile industry is a target group of women, working moms, who appear to be the advance-guard of advanced cell phone technologies.
Working moms have an average cell phone bill of 94 dollars, which is 21 dollars more expensive than the general people average. This makes us question żAre moms really triggering the cell phone industry development? The study made by a leading consumer and media measurement agency called Scarborough Research, clearly states that working moms are the power mobile users in the U.S.
Scarborough defines working moms as the target group of moms that work full-time and have at least one son. This group can be just a representative group of all moms, maybe because the primary reason that puts this group into the mobile industry power users is that moms require these technologies to keep in touch with diverse issues of their household and family while being on-the-go. This could even mean that mom tasks are being eased by mobile technologies. Do you agree with this study? You can also see more information at:
Maria_M27on March 01 2010 15:01:13
This makes sense. There are so many things to keep track of, it makes it easier to have a fancy phone that allows you to multitask. They can literally do everything on that gadget which keeps everything centralized.
